England fans warned over use of ‘counterfeit goods

England fans have been warned they could face hefty fines if they wear counterfeit football shirts.

As every major event approaches, the England national team is always considered one of the top contenders for the championship, and the upcoming Euro 2024 is no exception. Like the players, the Three Lions’ supporters are known for their large numbers and enthusiastic support for the team.

However, fans from this country have received a warning for this Euro tournament. Specifically, anyone wearing non-official football shirts will face severe penalties from authorities in Germany. The reason, explained by sports analyst Alex Hemming, is that wearing counterfeit football shirts violates trademark laws and could result in fines of €5,000, equivalent to £4,260.

With the current official shirt price standing at £85, many fans are turning to cheaper counterfeit options from various websites. These fake shirts often look genuine and have become quite common. However, random checks at major transport hubs and large events are said to be common in Germany, so fans should be cautious.

Merrick Haydon, Deputy Managing Director of rEvolution’s UK branch, a sports marketing agency, stated: “I completely understand the need to protect official partners and copyright owners, but I also sympathize with the fans. Of course, the market for counterfeit football shirts has surged, and it’s receiving more scrutiny in international tournaments like the Euros and World Cup.

These days, clubs and national teams release a plethora of football kits each year, and prices seem to have skyrocketed, leading many to opt for cheaper counterfeit options. Controlling counterfeit football shirts is not a new phenomenon.”

Moreover, there are other strict regulations that fans must adhere to in Germany. According to sports analyst Alex Hemming, in certain areas in cities such as Hamburg and Munich, drinking beer in public places can incur a fine of €50.

Furthermore, crossing the road improperly can result in fines ranging from €5 to €10 if pedestrians are impatient and fail to wait for the green light. Additionally, there are noise restrictions from 10 PM to 6 AM on weekdays and all day on Sundays and public holidays.